When buying new shoes, trainers or boots it is important to think about the time of the day that you make that purchase. To make sure your new shoes fit you properly we must consider what happens to our feet during their normal working day. When we rise in the morning our feet will be fully recovered from the efforts of the previous day.

The muscle groups in the feet will be ready to support the complex structure of 26 bones, helping to maintain our inner arch and forefoot. As the day goes on through the action of standing and walking the muscles in our feet will work hard and tire which ultimately takes its toll and consequently by the afternoon the foot will have flattened slightly, elongated and splayed, creating a larger shape to the foot. This is the time when shoes should be purchased as this will make sure that there is plenty of room for the expanded foot.